You will learn in this video how to use the Custom personalization field in your video project. This is used to create a personalization token that is not available by default in the Personalize element. FIRSTNAME, LASTNAME, EMAIL, NAME, e.t.c. are available by default. With the CUSTOM token, you can create new ones for your projects. i.e. COMPANYNAME, SCHOOL, DEPARTMENT, BIRTHDAY e.t.c.